XP Painting
First live build: 5-page painting-contractor site, phone-first CTAs.
Visit xppainting.com
The story
XP Painting is a residential and commercial painting contractor that came to Sooth Digital with zero web presence. No site, no Google listing, no way for a homeowner searching at 9pm to find them. The whole business ran on word-of-mouth and repeat calls — which is a great foundation and a real ceiling.
We shipped a full 5-page site in two weeks: Home, Services, About, Contact, and Portfolio. Mobile-first layout, phone-tap CTAs in the header on every page, and a contact form wired directly to the owner's inbox. No framework theatre — just the stuff that turns a visitor into a phone call.
Under the hood we shipped the same technical baseline every Sooth Digital client gets: LocalBusiness JSON-LD with NAP and service area, unique title / description / canonical / Open Graph tags per page, semantic HTML, lazy-loaded images with explicit dimensions, sitemap.xml, robots.txt, and llms.txt for AI search citations. Boring, invisible, and exactly what Google needs to trust a brand-new domain.
Recent work
Photos supplied by XP Painting.
Working with Sooth Digital on our company's website was a great experience. Professional, knowledgeable, and easy to communicate with throughout the entire process. They took the time to understand our business and what we were looking for, and we're very happy with how the site turned out. We truly appreciate their attention to detail and the work they put into creating a professional online presence for our company. We'd definitely recommend them to anyone looking for a reliable and talented website designer.
What we built
XP Painting is Sooth Digital's first delivered build. Zero prior web presence — we shipped a full 5-page site with local-business schema, phone-first CTAs, and every technical baseline we hold every client to. Live and collecting real traffic today.
- 5 pages: Home, Services, About, Contact, Portfolio
- Mobile-first responsive layout
- Phone-tap and email CTAs in the header on every page
- Contact form wired to owner inbox
- Sitemap.xml, robots.txt, llms.txt shipped
Technical highlights
- LocalBusiness JSON-LD with NAP + service area
- Per-page unique title, description, canonical, and Open Graph tags
- Semantic HTML (single H1 per page, header/main/nav/footer)
- Image lazy-loading with explicit width/height
- HTTPS with valid cert, no split-brain DNS
Results
First 90 days on a brand-new domain — baseline before backlinks and reviews.
Top query: “xp painting” — 5 clicks, 21 impressions, 23.8% CTR, average position 1.3. Data from Google Search Console, last 90 days as of July 7, 2026.
Translation: a brand-new domain with no backlinks and no history is already ranking #1.3 for its own business name and showing up in 146 real Google searches over the last three months. That's the baseline you build on — brand queries land, then service and location queries follow as the site ages and reviews come in.
Want a build like this on your domain?
Two-week timeline once assets are in. Founding-client pricing available for the next few Advancement clients.